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SEO stands for search engine optimization.
Many people build web sites, but their sites either do not appear or they do not show up in the first hundred searches when internet surfers use search engines to try to find the information they are looking for on search engines. The site is not considered to be “popular”.
Some internet sites do not have a goal of being easily found in search engine lookups, but many do, which means that your site can be in competition with other sites. The way to win that competition and be easily found in search engine lookups is achieved through Search Engine Optimization (SEO).